Creating Engaging Social Media Experiences

I recently wrote a short post on creating engaging experiences that I, for the most part, agree with. Not everything I write I totally agree with, but that is another matter altogether. What does matter is that after posting to my blog, I tweeted and facebooked the link so the world would know that I’d actually updated my blog. I couldn’t help but asking myself, “Do the same elements that make real life experiences engaging also make social media experiences engaging?” They’re somewhat related.

Engaging social media experiences form out of three important elements: entertainment, education, and conversation.

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Creating Engaging Experiences

Why are some experiences better than others?

I keep four basic ingredients in mind as I plan and organize events. The overarching theme of every event must be that it becomes an engaging experience. Engaging experiences form out of four important elements: entertainment, education, beauty, and fantasy. The most compelling experiences are the ones that hit the sweet spot, blurring these experiences all together. I ask four questions:

What Are the Rules of Brainstorming?

I’ve had the privilege of working and brainstorming with many incredibly talented people over the years; daring people, risk taking people, entrepreneurial types with creative appetites that never fill. These are artists, film makers, business people, preachers, musicians, graphic designers, internerds, super-shreds, and even a few random strangers who just happened to be in the right place at the right time. I love dreaming and scheming with creatives and have enjoyed seeing the product of some of these sessions when they hit the street.